Micromax Expands Its Computing Category With The Launch Of New Laptop Range

by July 25, 2016 0 comments

Micromax Informatics announces the launch of two new laptop series to its existing computing range- Micromax Ignite and Micromax Alpha. With the new range of laptops, the company is now foraying in the mid-level consumer laptops segment to target the mass market of Intel Core i3 Processor and the Intel Pentium Processor that together accounts for majority of the laptop purchases.

Designed for two different set of consumers, the two new laptops from Micromax will target both the power users and first-time users. The full-fledged laptop range will further break the barriers to the Indian computing eco-system to drive accessibility, productivity at ease and affordability for the consumers. The launch follows an overwhelming response for Micromax’s entry level laptops – Lapbook I & II and its affordable 2-in-1 LapTabs.

The Micromax Ignite series have been exquisitely designed to exude a premium feel, ensuring ease of use and portability. Powered by the Intel Pentium Processor and pre-bundled with genuine Windows 10, the device aims to increase domestic technology adoption and offer superior productivity specifications and premium feels at competitive price points.

Targeting the first time users in Tier 2 and 3 markets, who are multi-tasking on the go, the new Micromax Ignite Laptop LPQ61408W comes with 14 inch HD IPS display, Intel Pentium Processor N3700, 4GB LPDDR3 RAM, 1 TB memory and more at an unfathomable price point of Rs. 18,990/-. The new laptop gives the new age consumers freedom from piracy with the genuine and latest Windows 10 and provides freedom from restrictions as it provides fast processor with Intel, long-lasting battery backup and light-weight design.

Micromax Ignite will be available exclusively on Flipkart from 25 July 2016 at competitive price point of Rs. 18,990/-

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