Myntra Launches Shop by Sport and Shoe Finder Technology

Fashion online portal Myntra has unveiled an innovative category concentrated campaign showing its variety of sports apparel and footwear.

According to Economic Time’s new statement the campaign also seeks to leverage and showcase Myntra’s sports brand portfolio to reach out to the growing fashion segments in India, the company said in a statement.

Myntra has introduced key features like Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements. The platform has also added a feature called ‘assisted shopping’ where customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.

“Sportswear has been growing at 45% Y-o-Y and is one of the largest categories on Myntra. The Sports Campaign aims to unequivocally establish Myntra as the foremost destination for all your sportswear needs. A unique attribute for this category is need for advice and keeping this in mind we have added some features to assist customers while shopping. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign,” Gunjan Soni, CMO & Head - International Brands Business, Myntra said.

The campaign also seeks to leverage and showcase the platform’s expansive sports brand portfolio to reach out to one of the fastest growing fashion segments in India. With over 100 sports brands including some of the iconic names in the category, Myntra offers an unparalleled range of sportswear for people looking to engage in a wide variety of sporting activities.