Now the enterprise speaks

In February this year we revived the PCQ User Choice Awards. You can check it in the online archives at www.pcquest.com. It is the most comprehensive study of what actual users think of devices and it will

help you choose all the best devices from the point of view of key usage alone. That Consumer survey covered as many as 10,000 users all across the country.

Now we move on to the Enterprise Choice Awards which are more difficult to conduct and probably more relevant from the business point of view. We have covered 2,010 enterprises, no mean feat. They are spread over all the major verticals such as Manufacturing, BFSI, IT/ITeS, Education, Healthcare, Retail, Media, FMCG etc. When it came to the brands, things like spontaneous awareness, current usage and future consideration were looked into.

We started with about 20 categories and that’s why we have divided this survey across two issues of PCQuest: Part 1 in August (this issue), and Part 2 in the September one.

The world was already on the road to Digital Transformation when the Covid Era introduced techceleration (tech acceleration). That has affected every enterprise right from the very small to the very big. Now you simply cannot escape the digital bandwagon and have to embrace it fully.

There is a great deal of difference between the needs of the enterprise and that of the common consumer. While in the consumer space, we totally love our mobiles and find them indispensable, desktops and laptops still rule in the business space. Things like storage, networking and virtualization are key components of the modern enterprise. Cybersecurity is another issue which is becoming more important with each passing day.

While the new businesses are increasingly becoming cloud native, old businesses have had to scramble on to the cloud to stay relevant. Data Centers are mushrooming all over the world, getting larger and larger. The CIOs plate was already filled in the past and now it is simply overflowing.

The 2020s could be a make it decade for India. China’s domestic consumption is on the decline, their global supply chains have become suspect and the government has started a crackdown on tech giants. Of greater worry is China’s ageing population and by the end of this decade India will have the largest working population in the world.

Here’s hoping that you find this survey useful and the Indian enterprise rises and becomes a global leader.

Also a reminder as PCQ has entered its 35th Year, please do Tweet us your memories and stories at our handle @pcquest with the hashtag #PCQ35Years.