How You Can Get Premium Customer Experience across Digital Channels Through Analytics

by September 29, 2016 0 comments

For application owners responsible for digital initiatives, CA App Experience Analytics provides application performance, crash analytics and usage analytics for Web, mobile, and wearable apps.

CA Technologies announced the availability of CA App Experience Analytics, a new SaaS solution that enables organizations to deliver a premium customer experience across the increasing number of digital channels used by today’s consumers.

“Today customers are getting accustomed to multiple channels of engagement and are increasingly jumping between touch points under the assumption that they will see the same data and options across all platforms. Providing them with a seamless user experience from across every channel they engage with a brand is the key,” said Abhilash Purushothaman, Country Director, Solution Sales, India & SAARC Region, CA Technologies. “CA App Experience Analytics provides intuitive visualizations into the digital user experience giving decision makers real-time actionable insight into buying trends, retention rates, and performance—enabling them to identify adjustments to apps that can help them retain and attract new customers.”

Built on an open, flexible, web scale analytics platform that uniquely combines user behavior with operational performance, CA App Experience Analytics helps organizations speed triage of application performance via a single easy-to-use console. The solution’s heat maps, app flows and crash analytics provide an easy way to quickly understand if poor user experience is the result of application design, code or an infrastructure element. Additionally, key usage analytics provided by CA App Experience Analytics help organizations gain deeper insight into user behavior so they can better understand the buyer’s journey across the wide range of digital devices used by consumers.

“To support our on-going digital initiatives and uncover new business opportunities, we need better visibility into the user behavior and performance of the apps used by our Santander banking customers,” said Francisco Guirado, IT monitoring manager of CA customer Produban. ”

To further support digital transformation efforts, CA App Experience Analytics allows business analysts and DevOps teams to quickly understand complex sets of data through powerful customizable dashboards. With CA App Experience Analytics, you can:

  • View user experience and performance data from web, mobile and wearables with easy intuitive dashboards.
  • Quickly get started with “Blueprints” out-of-the-box templates that are easily customizable to fit any business need.
  • Understand the entire digital user experience with dynamic contextual dashboards that show usage, buyer journey, experience and performance.

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