PCQ User’s Choice Awards 2021: Dell leads, followed by Asus

Dell continues to lead the notebook and gaming laptop market. Here we don’t have a Dell vs HP fight as Asus takes the second spot.

On a global level, the online gaming market stood in the region of $151.55 billion in 2019 and is likely to reach an approximate value of $256.97 billion by 2025, according to a CAGR of 9.17 per cent over the prediction period (2020-2025).

This growth will bring on a demand for various gaming devices. But will this dominance lead to intense mobile gaming or PC gaming? In the past few years, mobile gaming took the industry by storm. However, gaming laptops are in demand and will be as well.

In our survey for gaming laptops, we got some interesting results. Dell is the winner of the gaming laptop category. Asus became the first runner-up and Acer second runner-up. In the Affinity Index Dell scored the highest 99, Asus got 87, Acer – 86, HP – 78, and Lenovo – 74.

In the Spontaneous Awareness of gaming laptop brands, Dell again captured the maximum followed by Asus, Acer, HP and Lenovo.

When asked about their current gaming laptop brand, 21 per cent mentioned Dell, 18 per cent Asus and Acer each, followed by Lenovo with 16 per cent and HP 15 per cent.

Dell again won the first spot, when asked about future brand consideration, with 44 per cent votes. Acer was chosen by 36 per cent respondents, followed by Asus – 32, HP – 26 and Apple 25 per cent. Apple is the new entry in the top five list. Like the general laptop segment, Apple is gaining popularity in gaming as well.

When asked about satisfaction, Asus and Dell shared the top spot with a score of 98 each. Lenovo got 93, Acer –89 and HP – 88.

In terms of loyalty, interestingly HP shared the top run with Asus, followed by Dell, Acer, and Lenovo.

When asked about the recommendation, again Dell was most liked by our respondent, followed by Acer, Asus, HP and Lenovo.

Dell is considered mostly for its brand name and after sale support/ service whereas Asus is considered mostly for its good quality and price.