Redefining the Quality and Mobility Offerings in “The Country”

We spoke to Sudhir Kumar, CEO, Itel Mobile India, about the company’s strategy and roadmap and how they can bolster supply chain and helps in optimising their global as well as India operations.

Itel’s Investment Plans in India

India, as one of the three big billion economies, is a major part of our global strategy. “As such, we have a detailed investment plan in place for the country. We are looking at setting up manufacturing units at strategic locations within India in order to keep our mobile connectivity solutions at value plus and easily accessible for the country’s population,” said Sudhir Kumar, CEO, Itel Mobile. Moreover, the company have plans to create a strong customer support network by launching 1000 service centers’ across the country. These measures will give the employment landscape within India a big boost whilst at the same time also supporting key government initiatives such as ‘Make in India’ and ‘Digital India’.

Tackling the India’s Crowd Segment

“Even though the Indian mobility sector is crowded with multiple players looking to secure a greater share of the lucrative market segment, we have been carving our own niche through our differentiated, holistic and consumer-centric approach,” said Sudhir Kumar. The aim is to extend relationship with the consumers in terms of beyond just device purchase. To achieve this, Itel has planned establishing 1000 service centers’ across the country with regional language support to heighten the quality of our after-sales service. “We also have strategic partnerships with leading brands such as such as Airtel, Vodafone, Sharp, Sony, Intel, Samsung, Java and Facebook in Africa and other markets and we want to leverage the association in India as well,” added Kumar.

The organisation is positioning their products to suit the relevant consumer segment. For example, in terms of mobile phones, they are offering products with higher capacity batteries as compared to the competition. “Our R&D team has come up with unique innovations that provide solutions to one of the biggest pain points of mobile users, i.e. camera quality; the cameras on our phones have been optimised to deliver the best performance in the industry,” remarked Sudhir Kumar. These measures, in tandem with the focus on integrating quality with affordability, will aid them in redefining the very definition of quality plus mobility offerings in the country.