Republic TV: Enhancing Republic’s Productivity

Business Requirement

To imporove productivity of the daily news Republic TV was in need of a powerful management portal to seek its target audience. They were in search of the best operational coordination solutions. Hence they have got a helping hand which not only helped the channel in improving the productivity but also enhanced the constant with the best portal management.

There was a need of solution to bring both as an outbound broadcast channel for sending out breaking news, top stories and upcoming program details and as an inbound participation channel where viewers can take real-time polls during debates, share sentiments on trending issues and also share reviews and feedback.

Solutions Deployment

Microsoft Kaizala mobile app combined with a powerful online management portal has helped Republic TV improve the productivity of their news team. Kaizala has immensely helped them improve operational coordination. As a part of their daily operations they ask all their field teams to share their location at multiple times during a day.

At their central studio on the Kaizala Management Portal, the operations team can see all this information aggregated in a map-based representation with the location of their entire news crew. This dashboard is used for decision support to manage resource placement across the country as news stories break throughout the day.

Solution Benefits

Republic will use Kaizala’s Public Group, a unique hub and spoke model of messaging communication, wherein admin users in a central hub can connect with a large number of subscribers acting as spokes and have two-way communication on a one-to-one basis.

A public group named “Republic World” has been recently launched for this. “I see limitless opportunities to the partnership. We are a media tech company and in order to remain cutting edge we are going to have to experiment with different tech tools. For me the experiment with Microsoft is a start of a big relationship,” says Arnab.