Snapbizz: Creating Virtual Supermarts

Solutions Requirement

Alongside keeping pace with the ever-changing consumer behaviour and business environment, the Kirana stores lag behind in the adoption of technology. Due to their small in-store real estate, the scope for dynamic promotions and augmented revenues through merchandizing stand hampered. In addition, the lack of customer data for long-term servicing and cross-selling at the point of sale proves to be a challenge, owing to the lack of technology and the associated skillset.

For the large FMCG brands, the competition at a traditional retailer is not only from the obviously named brands but also from the private labels and local products from the unorganized section. This makes the availability of data that can help drive real-time insights very critical.

Solution Deployment

Snapbizz, a Bangalore based start-up aims to empower SMBs with technology, by onboarding

them on a cloud connected platform, drive digital inclusion and transform them into a virtual

supermarket. The solution is tailor-made with in-depth research on kirana workflows

and key issues and ensures its usage by any person regardless of the level of literacy, age and technical know how. It augments retail operations and facilitates a last-mile value-add for the other stakeholders in the ecosystem.

Solution Benefits

Since its inception in 2013, Snapbizz has spread its reach across 3000+ Kirana outlets in six major cities in India, alongside servicing more than 25 FMCG brands. The solution enables a retailer to carry out basic store operations like billing, inventory management, CRM, supply chain management alongside driving contextual customer engagements.

It also allows a rich layer of analytics, rendered through highly interactive dashboards on PowerBI that drives high value for FMCG brands, market research organizations and fintech firms.

Snapbizz leverages Cosmos DB, a No-SQL offering that helps in the storage of bills and enables powerful consumer analytics. The solution was originally built on the Android platform and has recently moved to Windows due to the latter’s enterprise-level capabilities. The solution has been hosted on Microsoft Azure from its inception, which has helped Snapbizz to keep its infrastructure costs low, ramp-up with agility and minimizes large maintenance resourcing.