Sony Bravia A9F Android TV with OLED Screen and IoT Connectivity is here

Sony brings Master Series A9F BRAVIA OLED smart TV in India with the most powerful 4K engine and Android TV 8.0 Oreo OS. The Master Series family, the A9F BRAVIA OLED television comes with unprecedented picture quality by virtue of employing multiple proprietary technologies and solutions.

The new Sony Bravia Master Series A9F will be available in two screen sizes in the country, with the 55-inch variant priced at Rs. 3,99,990 and the 65-inch variant priced at Rs. 5,59,990. Both the models will be available across Sony Centers and major electronic retails stores starting from September 20.

A9F BRAVIA OLED TV creates exquisite contrast, clarity and unprecedented black with over 8 million self-illuminating pixels which are precisely and individually controlled by the new Picture Processor X1 Ultimate. This level of ultimate contrast reveals detail, depth and textures for a view that’s remarkably real. The television also meets the strict criteria of top engineers and makes beautiful scenes a reality. For the first time, one can explore their imagination and see their vision being reproduced at home.

Supreme Picture Quality with 4K HDR Processor X1 Ultimate

The A9F MASTER Series comes equipped with a newly developed, next-generation Picture Processor X1 Ultimate. This can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution mechanism for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.

Multi-Dimensional Sound with Acoustic Surface Audio+TM technology

BRAVIA OLED’s innovations bring sound just like in a concert hall, it comes to the viewers from different directions with Acoustic Surface Audio+. The improved Acoustic Surface Audio+ gets an additional actuator in the centre of the screen and an extra subwoofer channel, totalling to a 3.2 channel sound system.

The additional centre actuator acts just like centre speakers hidden behind an AT (acoustically transparent) screen which are found in movie theatres. With the three actuators and two subwoofers facing sideways, the A9F creates a rich sound field that greatly enhances the viewing experience. The new series also has a TV Center Speaker Mode that allows the Acoustic Surface Audio+ to be used as the centre speaker of a home theatre system which further enables users to hear dialogue, vocals and instruments with exceptional clarity.

Acoustic Surface Audio+ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, that immerses the viewers in a whole new entertainment experience.

Netflix Calibrated Mode for an unparalleled experience

For MASTER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode”. This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for TV, in order to preserve the artists’ creative vision and intent. By accessing one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their content on Netflix.

From the 4K film, video and still cameras, to game consoles, mobile phones and TV, Sony is the only consumer electronics manufacturer capable of providing 4K solutions to consumers, straight from the lens to their living room.

Superior Contrast enhancement with Pixel Contrast Booster

The flagship A9F TV comes equipped with the Pixel Contrast Booster, which is Sony’s original panel controller for OLED. It maximizes the dynamic range by widening the area of colour reproduction at high brightness, therefore, pictures are enhanced with extra detail and texture. 8 million self-illuminating pixels and Sony-original panel controller for OLED brings in a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle.

Hands-Free Voice Search

Hands-free Voice Search function on A9F makes navigation really easy. The newly launched TVs have a built-in microphone that allows one to simply speak to the TV to find what user quickly wants, or one can ask it to play TV shows, movies, and more. With Android TV Hands-free Voice Search, one is free of complicated navigation and tiresome typing.

Android TV 8.0 Oreo Operating System

Sony’s Android TV enables one to explore the world of movies, music, photos, games, search, apps and more. With the launch of A9F consumers will be able to get a smarter experience with Android TV 8.0 Oreo that promises a much faster, easier and more intuitive interface for the consumers to use.

Soft minimalism with One Slate Design

The A9F, with its OLED display, represents a masterful fusion of the viewing and listening experience. And all this condensed into a single slate-the screen, with only a stand in the back to hold it up. Its shape and materials are imbued with softness, with a rounded bezel and fabric-covered rear panel. These characteristics allow the A9F to exude an emphatic visual presence, while also blending into its surroundings.

These newly launched models will be available across Sony Center and major electronic stores across India.