Sony Introduces 4K & HDR Production Technology Equipment and Knowhow

Sony India today enhanced the Sony Media Technology Center (SMTC) Facility in Mumbai. Sony has newly introduced the class-leading 4K and HDR production in association with Whistling Woods International (WWI) in addition to the current 3D technical knowhow and equipment. The Facility will now be equipped with top-of-the-line 4K content creation portfolio. SMTC will now offer knowhow in 4K content creation from acquisition to post-production of content and also teach the entire pipeline of 4K live production, filmmaking and methodology. It is the place where the best of new technology and filmmaking tools in the fields of 4K and HDR filmmaking and broadcasting will be made available to both students as well as media professionals such as, in the sports industry, cinematographers, Director of Photography. They can use the facilities, attend training workshops and courses to familiarize themselves with the technology of the future, and thereby strengthen the industry and further the art of film-making and live 4K broadcasting.

Speaking at a conference, Shinya Koshie, National Head, Professional Solution Division, Sony India stated, “Sony is delighted to take the technology innovation ahead by enhancing the Sony Media Technology Center. With 4K and HDR becoming important tools in Broadcasting and Filmmaking field, SMTC will act as a great platform for aspiring filmmakers and industry professionals.”

Mikio Kita, Deputy Senior General Manager, Media Segment Business Division, Professional Solutions and Services Group (PSSG), Imaging Products and Solutions Sector, Sony Corporation said, “SMTC is Sony’s first and only such facility in India, and fourth such facility in the world, preceded only by USA, UK & China. With the 4K & HDR technology knowhow now being available along with Sony BRAVIA 4K HDR TVS, it will pave the way for a new way to enjoy television viewing in the future. He added, “SMTC initially had been launched in India in the year 2011 by Sir Howard Stringer (Then Chairman, CEO & President of Sony Corporation) and Mr. Subhash Ghai (Chairman, Whistling Woods International). Since then, SMTC has been providing training to all leading media professionals and students of WWI. With this collaboration between SMTC and WWI, the first phase of 4K cinema market development has been successfully laid.”

Sony aims to provide training on 4K live production for sports application, 4K production for drama application, and pushes for XAVC to be the “de-facto” format for 4K/HD acquisition. A special emphasis will be the 4K live production for sports industry considering the boom and demand the sector is witnessing. The new training module focuses on flexible, no-compromise production in 4K and HD quality. It also includes exercises modeled around seamless integration with existing HD and 4K workflow. Sony aims to cultivate the market for 4K migration with the latest HDC-4300, a global pioneer in 4K live production with revolutionary capabilities of shooting 2x 4K and 8x HD super slow motion. With such premium technology on offer, it will enhance the quality of production and aid in the overall development of the Indian entertainment and broadcasting industry towards the new 4K and HDR technology.

The center also looks forward to organizing seminars for 4K live production for sports, 4K cinematography cameras (F65/F55/F5) and OLED monitors for special training purposes. Sony, with its 4K and HDR technology incorporated into SMTC, foresees 4K usage of shooting in sports, cinema and broadcasting industry to reach new heights.

Through the SMTC, Sony and WWI aim to develop and enhance India’s broadcasting industry by popularizing 4K and HDR content creation.