Spice Brand Launches a new portfolio of 8 Mobile Devices

by July 5, 2017 0 comments

Spice brand has launched an all new portfolio of 8 mobile devices including 5 feature phones and 3 smartphones. The new product portfolio is designed phones with features that would stand out and appeal to the youth, and is priced between INR 850 to INR 9,500.

The products are segmented as F Series (Music, fun, fashion), K series (Creative & fashion), V Series (Value premium, with focus on performance and camera), and Z series which are essentially the feature phones, offering best-value & quality with great design.

The company claimed to have selected Uttar Pradesh for the launch due to its huge market and demand potential for the brand. Spice, has become the first mobile company in the country to introduce an offer of 1-year replacement warranty for all its devices.

After establishing a strong presence through Itel and TECNO, Transsion Holdings aims to further strengthen its foothold in the world’s fastest growing mobile market with the addition of its third brand in their multi brand portfolio.

Commenting on the occasion of the launch, Sudhir Kumar, CEO, Spice Mobile under Transsion Group, said, “We are extremely excited to announce the all new Spice product portfolio today. With the launch of the series, we have taken a step closer in creating an inclusive yet all-new powerful and rich digital experience for the young generation of India. Aligned with the brand identity and philosophy, Spice brand wants to fuel the existing culture of sharing amongst the Indian youth. With easy to use features, these devices offer enhanced sharing capabilities to create new aspirations which will help in connecting the next billion. We are sure that we will create a new segment in the Indian market with the robust range of products and services.”

In line with the new brand identity – “Make Sharing Better” with Spice, the brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them. The portfolio offers stylishly designed quality mobile phones with vibrant colors, super battery, great music experience and easy to use features that help the youth of today, stand out. Additionally, Spice is the only brand which will offer a path breaking service offering of 1-year replacement warranty for all its devices thereby, ensuring quality to the consumers. The company will also leverage the distribution strength created for itel and TECNO in India.

energetic youth population who believe in sharing moments and individuality. Spice aims to fuel the culture of ‘sharing’ to help build a rich social connect for the Indian youth.

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