Babajob: Technology for Grey Collar

Solution Requirement

About six million job seekers in India have turned to Babajob to find their next role. Far from your average jobs board, the fast-growing platform is changing the face of recruitment in India, with a mission to make better employment opportunities available to everyone.

The company’s ethos and the simplicity with which it connects job seekers and employers have fuelled its success. But to grow even faster and upgrade more lives across India, Babajob needed a solution to help it scale and deliver a better experience for employers.

Solution Deployment

Babajob has already used Salesforce to speed up background checks. It’s also developed custom workflows to direct enquiries quickly to the right subject matter expert. As a result of these changes, jobs fill faster and customer satisfaction has increased.

Solution Benefits

Babajob now uses Service Cloud to manage all its interactions with employers, from acquisition to support. Managers have instant access to information on opportunities and support cases. They can analyse the performance of a particular market, organisation or process; and display this information in the office.

There are greater transparency and active discussions on how processes can be upgraded. “We realised that to grow further we needed to go with the #1 CRM and that’s Salesforce,” said Vivek Agrawal, Head of Inside Sales, Babajob.