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The All new Affordable Smartphone from Microsoft - Lumia 430 at Rs. 5299

Microsoft introduces the new affordable smartphone Lumia 430 and ‘Knockout on Wheels’, an innovative, offline medium to showcase the uncompromised Windows OS experience offered on the device

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Ashok Pandey
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Microsoft introduces the Lumia 430 Dual SIM affordable smartphone in India. The device is will be available in stores from April 30, 2015 at a best buy price of INR 5,299/-. The Lumia 430 comes with Windows 8.1 which will upgrade to Windows 10. The device will be available in bright orange and black.

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To demonstrate the uncompromised and unparalleled smartphone experience on the Lumia 430 to consumers, Microsoft Devices has conceptualized ‘Knockout on Wheels’ – an experiential initiative that will challenge consumers for a face-off between their existing smartphone and the newly launched Lumia 430, to showcase the superior experience offered on the device. Being flagged off from Delhi, the Lumia Knockout van will travel to over 200 cities across the country taking the Windows Phone experience to tier 2, tier 3 and tier 4 towns for the first time.

The latest version of Windows Phone 8.1 including one swipe notifications from Action Center, and the fast Word Flow keyboard. It is coupled with a Qualcomm Snapdragon processor featuring a dual-core CPU running at 1.2GHz , 4-inch WVGA display, 8GB of on-board memory, expandable with SD cards up to 128GB, and an additional 30GB of free cloud storage on Microsoft OneDrive.

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