UC Browser Claims 50 Percent Mobile Browser Market Share In India

UC Browser, the flagship mobile browser of UCWeb, an Alibaba Group Company, has registered over 50% market share (as of September 2015 per StatCounter) in India. The company made the announcement on the side-lines of IAMAI Affiliate Summit 2015 in New Delhi.

UCWeb has seen staggering success in the Indian market with its market share rising a steep 15% in last 12 months alone. As of today, 1 of every 2 mobile page viewed in India is accessed via UC Browser. The giant leap is a testimony to UCWeb’s commitment towards India market where its iconic cloud-enabled browsing technology, ability to compress page to provide faster page loading & data cost saving and localized content has helped UC Browser to become the most loved and preferred mobile browser in India.

Kenny Ye, Managing Director of UCWeb India, Alibaba Mobile Business Group said, “India is the world’s fastest growing mobile country and our largest overseas market and we are deeply committed to it. We constantly strive to reach new users through unique customization and localization efforts, across genres. By providing a one-stop platform, UC Browser makes mobile services conveniently accessible, helping improve and reshape the mobile lifestyle of people worldwide. Going forward, we look to aid the Indian government in its ambitious mobile digital literacy campaign.”

They also lauched the UC Open Platform 2.0, an ecosystem to help Indian mobile internet players to acquire users and monetize traffic. UC Open Platform was announced last year to give a boost to the Indian mobile Internet ecosystem by helping mobile developers, content providers, publishers and advertisers to access across-the-board services for brand promotion, user/traffic acquisition, actionable user metric analysis, IP protection and monetization.

UC Open Platform provides in-depth localized operations and integrated promotion services through 3 international products – UC Browser, 9Apps & 9Game and UC Union. 9Apps & 9Game are popular Android app & game stores while UC Union is a global traffic platform that has a vast distribution network and abundant campaign offers.

UC Open Platform 2.0 aims to covers almost all mobile internet players in India, including content and service providers, affiliates, developers, agencies, ad networks, publishers and advertises - providing a full-suit promotion and monetization platform.

Earlier this month, UCWeb announced the launch of UC Browser 10.7 for Android – giving users complete freedom to personalize the way they discover and access web content. UC Browser’s strength lies in its signature cloud-enabled browsing technology.