UCWeb, Flipkart join hands to launch mobile-site on UC Browser

UCWeb, the maker behind UC Browser,  a mobile browser with over 55% market share (according to StatCounter) and a business within Alibaba mobile business group, has partnered with e-commerce major Flipkart in an effort to offer its users shopping on the go. Flipkart site, now available on the home screen of UC Browser, will offer a seamless and enhanced shopping experience to users on the web, even under low network availability.

The newly launched mobile site aims to provide a top-notch experience to shoppers with core features such as search, offers, and cart. Flipkart will gradually integrate advanced features in the subsequent releases. The mobile site is an endeavour to provide the users with a smoother, faster and more interactive flow than other mobile sites.

Mobile web is an important gateway for e-commerce

While native apps are getting more and more popular, browsers are also providing increasingly better web experience to users. Only recently, UC Browser’s mega online shopping carnival saw over 17 million hits, with increased demand for lifestyle and household products. UC Browser also reported a 75% jump in its traffic for e-commerce in the month leading up to Diwali 2015.

"Flipkart has always believed in providing a superior and convenient shopping experience to its users across all touch points. With mobile becoming the main front where the next gen of shoppers are coming from, this launch strengthens our mission to create an extremely responsive interface for users, even on the mobile web. We are excited to partner with UCWeb and revolutionize the e-commerce landscape in the country." said Surojit Chatterjee, Senior Vice President and Head Consumer Experience & Growth – Flipkart.