GTA 6 Price will be $100, but it will Make $10bn in Lifetime Revenue-Rumors

The anticipation for GTA 6 is so high that most of the gaming analysts and fans are busy analyzing the success the game will achieve, when it releases. GTA 6 is definitely going to be one of the most expensive games of all times, but it is also going to be a big-time revenue generating machine for Rockstar Games. GTA 6 will be one of the most profitable video games, but Rockstar Games will not achieve this profitability without setting a higher price for the game. This has been revealed in an article on ‘The Telegraph’, where the author of the article has revealed that GTA 5 has generated $10bn in sales over its lifetime. Louise Woolridge, a researcher at analytics firm Ampere Analytics has stated that “We can expect it to be one of the most expensive games ever made”. Ampere predicts that GTA 6 will make $1bn in sales on its first day, and based on this figure, you can imagine the amount of revenue it will generate for the years to come.

Another expert Michael Patcher of brokerage firm, Wedbush Securities has made an estimate that GTA 6 has cost the company $1.5bn to develop, but it will help them make billions of dollars in profit. This is the real estimate of the power of GTA 6, which is still months away from its release. Michael Patcher says “I expect a $100 price point for the game”. According to him the game will be highly profitable, as he expects it to make $10bn as lifetime revenue, and another $500mn annually from GTA Online.

GTA 6 vs Other AAA Titles- The Price Dilemma

GTA 6 is expected to start a new pricing trend for AAA games, but the thought-provoking part is whether the consumers are ready to pay that much for other games. Most of the GTA Series fans will be ready to pay $100 or Rs. 8750 for GTA 6, but other AAA games in the market are currently priced at $70, and the fans are surely not looking forward to any increment in the price of these games. Rockstar Games has used a balanced strategy of releasing GTA 6 on the PS5 and Xbox Series X/S consoles, and it looks like while setting the price of the game, Rockstar Games would definitely look at factors like the competition and mass market reach. Rockstar Games is not making GTA 6 as a one-time purchase product, instead, they want the game to live a much longer life with the help of GTA Online. Whatever, be the price of GTA 6, fans would be ready to purchase the game at that price, as a lot of them would be saving money for a new console also to play GTA 6 on. GTA 6 as a game has such an exceptional aura which gives it the power to make its high price a non-deciding factor for purchase, but still there would be consumers who would not like to spend $100 on any game including GTA 6.

Rockstar Games knows pretty well that GTA 6 will generate revenue for them for many years to come, and this makes it irrelevant for them to increase the price of the game beyond a certain expectable price point. GTA 6 definitely demands a new pricing strategy, but finally it is up to Rockstar Games to decide which way to go in order to keep the game an ongoing profitable gaming machine.

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